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Meet Catherine
An integrative health nutritionist, mother of three, and a force of nature in the pursuit of pure, conscious living.
A seasoned beverage industry expert, passionate and driven about making best-in-class, healthier drinks with a sustainable impact.
Together, four years ago, we embarked on a mission to create something transcendent. What started with various homemade experiments soon became ‘not just another drink’, but an experience—a moment of joy and wild vibrant goodness.
Pure, unfiltered, ridiculously delicious. Everything you want. None of the junk.
SODA IS PURE JOY. 
It’s craving. It’s childhood. It’s chaos and fizz and rebellion—all in a can.
SODA SHOULD BE FUN. 
It should make you feel alive. It should make you laugh.
FHIRST isn’t just about what’s inside the can—it’s about how it makes you feel.
And that feeling?
Pure, irresistible joy.
is a wake-up call to shake off the ordinary and embrace the wild.
A call to play.
A reminder that life is meant to be savored.
Stay wildly you.
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